BEVERLY SHANE

Burberry Mock Advertising Campaign BURBERRY CAMPAIGNDownload In my advertising class, my team and I designed a mock ad campaign for our client Burberry. We were given a case study about the difficulty Burberry was facing on whether they should be a luxury or affordable brand? After analyzing the case study we concluded Burberry is alreadyContinue reading

Strategic Communications Plan In my media writing class, I spent 10 weeks creating a strategic communications plan for a nonprofit of my choice that does not have a PR team. Knowing me, I, of course, chose an animal rescue group, Great River Rescue. In this plan, I wrote a news release, a social media guide,Continue reading

Heineken Mock Advertising Campaign In my advertising class, my team and I designed a mock ad campaign for our client, Heineken. This campaign was focused solely on the international market in Thailand. We were given a case study about the global advertising goals for Heineken and created a strategy about how our client should breakContinue reading

Contadina Mock Advertising Campaign In my advertising class, my team and I designed a mock ad campaign for our client NESTLE Contadina. We were given a case study about the frozen pizza market and created a strategy about how Contadina should break into that market. After analyzing the case study I had to recognize ourContinue reading

Press Release & Pitch Sample Over the course of the summer I had an internship with a startup called Bloom Bras. I was a public relations intern so I took on the role of reaching out to bloggers and journalists and pitching our company for a chance to be featured in one of their articles.Continue reading