Strategic Communications Plan

In my media writing class, I spent 10 weeks creating a strategic communications plan for a nonprofit of my choice that does not have a PR team. Knowing me, I, of course, chose an animal rescue group, Great River Rescue. In this plan, I wrote a news release, a social media guide, a brochure, and a pitch letter. This project allowed me to grow my skills in media writing and hone in on some of the traits a communications professional needs to succeed. The best part about this project is the assistance it provided for an animal rescue center while challenging me to put my media writing skills to work. My strategic communications plan will help the rescue spread the word about their services and mission to the local community while determining the target audience.