Burberry Mock Advertising Campaign

In my advertising class, my team and I designed a mock ad campaign for our client Burberry. We were given a case study about the difficulty Burberry was facing on whether they should be a luxury or affordable brand? After analyzing the case study we concluded Burberry is already priced at a luxury level, so ideally they can transition into more of a luxury-only retailer and still retain the earned support from the younger generation while garnishing more support from the ultra luxury-crowd. I did this by rewriting the statement of brand positioning and analyzing competition.